American Society of Hematology Campaign Branding Concepts
These are a selection of logo concepts made for the American Society of Hematology (ASH) for a campaign about fighting sickle cell disease that I made at FleishmanHillard. The campaign concepts were in testing around the time that I left and CIrcle Up was the concept that ended up being chosen.
Creative Direction: Peter Quinn
Other Designers: Erin Miller, Angad Medi & Sharon Duke