Samsung Vision For Tomorrow
I worked with a team of fellow designers at FleishmanHillard to come up with this identity system for Samsung DC, A Vision for Tomorrow. We were given a week to experiment and study to create this brand system, and I focused on working with patterning and iconography in a simple, linear fashion. Through exploration of Samsung’s design philosophy and various iterations of logos and sketches, we were able to come together with all of our ideas to create this system. I also worked on designing a booklet that was passed out during Samsung events promoting the Vision For Tomorrow.
Creative Direction: Andrew McClellan
Other Designers: Angad Medi and Sharon Duke